Founded in Florence, Italy, in 1908, this brand has been setting trends in the world of Italian shaving and beard care for four generations. They offer products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on natural and trusted ingredients, are enriched and improved, their packaging is refreshed and new product lines win new admirers. But the fundamental principle is to create professional quality products that provide a pleasant, impeccable shave, whether at the barber’s or at home.
